MIAMI Burger King said it will add a breakfast menu of 10 items priced at $1 each on Feb. 19. The rollout is believed to be the first shift of the dollar menu, one of the quick-service sector’s most effective traffic-builders at lunch and dinner, into the hotly contested morning market. The new array of $1items will include a new ham, egg and cheese sandwich, dressed with honey butter and served on a sesame-seed bun, that BK has dubbed the Hamlette. The 11,100-unit chain said the ...
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Contact: Desiree Torres Desiree.Torres@penton.com