MIAMI In a revenue-generating attempt to expose its name to consumers, Burger King has licensed the use of its trademark for a line of snack foods. The BK-brand chips would be sold in convenience, drug and grocery stores and offered to airline passengers in flight. Financial terms of the arrangement were not divulged.Under the licensing deal with Phoenix-based snack foods marketer The Inventure Group, two types of BK snacks would be offered: Ketchup & Fries and a yet-to-be-named ...
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Contact: Desiree Torres Desiree.Torres@penton.com