MIAMI In a revenue-generating attempt to expose its name to consumers, Burger King has licensed the use of its trademark for a line of snack foods. The BK-brand chips would be sold in convenience, drug and grocery stores and offered to airline passengers in flight. Financial terms of the arrangement were not divulged.Under the licensing deal with Phoenix-based snack foods marketer The Inventure Group, two types of BK snacks would be offered: Ketchup & Fries and a yet-to-be-named ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.


Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Questions about your account or how to access content? 

Contact: Desiree Torres 

Already registered? here.