MIAMI Burger King Corp. plans to ramp up its movie-marketing tie-ins this summer by partnering with Paramount Pictures Corp. on three films. The marketing begins Monday with collectible glasses and toys for the “Star Trek” movie, which will be released May 8. It will continue with the “Transformers: Revenge of the Fallen” on June 24 and “G.I. Joe: The Rise of Cobra” on Aug. 7. For “Star Trek,” the company is introducing the “Kingons” -- half Klingon, half King -- for ...
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Contact: Desiree Torres Desiree.Torres@penton.com