MIAMI Burger King Corp. plans to ramp up its movie-marketing tie-ins this summer by partnering with Paramount Pictures Corp. on three films. The marketing begins Monday with collectible glasses and toys for the “Star Trek” movie, which will be released May 8. It will continue with the “Transformers: Revenge of the Fallen” on June 24 and “G.I. Joe: The Rise of Cobra” on Aug. 7. For “Star Trek,” the company is introducing the “Kingons” -- half Klingon, half King -- for ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
 

Questions about your account or how to access content? 

Contact: Brian Galletta (813) 627-6722 Brian.galletta@penton.com or Desiree Torres (813)-627-6792 Desiree.Torres@penton.com

Already registered? here.