MIAMI Burger King Corp. is adding an online-voting component to its national Latino music tour to better engage the growing Hispanic population and younger computer-savvy fans. Burger King’s third annual “Tu Ciudad, Tu Mœsica (Your City, Your Music)” promotional tour starts March 8 and will feature headliner Pee Wee, formerly of the Kumbia All-Stars, and salsa music legend Eddie Santiago. Actress Patricia de Leon will host the 10-city U.S. tour, which begins in McAllen, Texas.The ...
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Contact: Desiree Torres Desiree.Torres@penton.com