Bob Evans Farms Inc. revealed Wednesday plans to focus on value marketing and new menu positioning at both the family-dining Bob Evans chain and the casual-dining Mimi’s Café brand. The moves come after the Columbus, Ohio-based company reported fiscal first-quarter earnings in which net income rose, but revenue dipped and same-store sales remained negative. For the quarter ended July 29, same-store sales fell 1.8 percent at Bob Evans and 4.8 percent at Mimi’s ...
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Contact: Desiree Torres Desiree.Torres@penton.com