GOLDEN Colo. Boston Market said Thursday it named Fallon Minneapolis its advertising agency to help “reconnect with lapsed customers and attract a new generation” of patrons for the 550-unit chicken chain. Fallon Minneapolis will handle Boston Market’s creative development, media strategy and media buying, said sources at the fast-casual chain, which is owned by Sun Capital Partners Inc. CCT Advertising of Denver previously did creative work for Boston Market, which said it is working ...
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Contact: Desiree Torres Desiree.Torres@penton.com