Boston Market has experienced double-digit increases in guest counts and sales as a result of ongoing restaurant enhancements that have been rolled out to about 80 percent of its locations, the company said Tuesday. Calling the revitalized format “America’s Kitchen Table,” Boston Market modeled the upgrades after a 10-store test in Florida that yielded increases of 25 percent in transactions and 20 percent in sales within five months. The chain began rolling out the ...
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Contact: Desiree Torres Desiree.Torres@penton.com