The newest piece of creative for Pretzelmaker is a four-minute music video starring an unsigned musician, a 16-year-old hip-hop artist named Goofy Boi. There’s no way a commercial that long could hold a viewer’s attention or be cost-effective on TV. Luckily for Pretzelmaker, it doesn’t have to. Goofy Boi’s video for the treat chain’s “4 Buck Hook Up” promotion was intended solely for online viewing, either on Pretzelmaker’s website or its YouTube channel. So while the ...

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