Pizzerias begin to carve a niche in the growing morning daypart
Pizza for breakfast is a long-standing tradition — cold pizza, often eaten as a hangover cure by people who vaguely remember having ordered it the night before. But now piping hot pizza, often topped with eggs but no tomato sauce, is getting significant traction in the breakfast daypart. A year ago, Technomic’s MenuMonitor didn’t track any pizza on breakfast menus. At the end of 2010, it found 12 of them. (EARLIER: The 10 fastest-growing breakfast items) Among them is Happy ...
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