Roger David, chief executive of Cincinnati-based Buffalo Wings & Rings, knew his casual-dining chain was accomplishing its goals with a new prototype when a two-person focus group confirmed that the new design was appealing to women. “What spoke volumes was when a lady walked into our remodeled store with a friend for lunch and said, ‘Oh my God, I could bring my family here,’” David said. “She’d had a picture in her mind of a stereotypical sports bar ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com