The ink is not yet dry on Burger King’s plan to become a publicly traded restaurant company through a merger with shell company Justice Holdings, but one of its newest investors, hedge fund founder William Ackman, is already outlining plans to take on the burger segment’s No. 1 brand, McDonald’s. To complete its turnaround after years of turbulent sales trends and a large going-private buyout in 2010, Burger King is planning to have nearly all restaurants franchised by the ...
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Contact: Desiree Torres Desiree.Torres@penton.com