New menu items, like soft-serve ice cream, expected to improve trends
Burger King Holdings Inc. said Thursday it swung to a net loss in its first quarter on charges from its going-private buyout in October, as well as negative same-store sales and reduced corporate revenue. The owner of the No. 2 burger chain said cost-control efforts and a renewed focus on restaurant margins — driven by increased sales from new menu items and new pricing strategies — would be its focus moving forward. The chain is looking to use its latest $1, $2, $3 BK Stacker ...
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Contact: Desiree Torres Desiree.Torres@penton.com