With special-events business down at restaurants, many chains are adding or stepping up existing catering efforts.While catering can become a substantial profit center, establishing a catering business within a restaurant organization also can present problems, says Stephen Denison, president of McCall Catering in San Francisco. Denison’s company operates four museum-based cafes, but the bulk of the company’s sales are in catering.Although both business types involve food, Denison says the ...
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