Some restaurant chains are honing their marketing efforts to target a different type of customer: potential franchisees.Dunkin’ Brands Inc. and Maui Wowi Hawaiian both have hired agencies to help drive franchisee recruitment, and the small Bar-BCutie barbecue chain, whose loftily stated plan calls for it to grow to 250 units in five years, is using the MySpace and YouTube web-sites to lure potential franchisees. Last year, CiCi’s Pizza launched its first national media ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!