Some restaurant chains are honing their marketing efforts to target a different type of customer: potential franchisees.Dunkin’ Brands Inc. and Maui Wowi Hawaiian both have hired agencies to help drive franchisee recruitment, and the small Bar-BCutie barbecue chain, whose loftily stated plan calls for it to grow to 250 units in five years, is using the MySpace and YouTube web-sites to lure potential franchisees. Last year, CiCi’s Pizza launched its first national media ...
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Contact: Desiree Torres Desiree.Torres@penton.com