As cash-strapped diners clamor for meal deals, they still crave quality, so restaurant chains intent on proving their products’ superiority are promoting the results of taste tests in new marketing campaigns.Dunkin’ Donuts is touting the taste of its coffee as it seeks to expand westward and take on Starbucks Coffee head-to-head in new markets. Meanwhile, Domino’s Pizza is boasting about its new oven-baked sandwiches to steal customers away from Subway. The fact that Subway and ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!