As cash-strapped diners clamor for meal deals, they still crave quality, so restaurant chains intent on proving their products’ superiority are promoting the results of taste tests in new marketing campaigns.Dunkin’ Donuts is touting the taste of its coffee as it seeks to expand westward and take on Starbucks Coffee head-to-head in new markets. Meanwhile, Domino’s Pizza is boasting about its new oven-baked sandwiches to steal customers away from Subway. The fact that Subway and ...
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Contact: Desiree Torres Desiree.Torres@penton.com