Checkers Drive-In Restaurants is revving up its menu innovation engine to drive customers through the door and keep them coming back despite the stalled economy. The Tampa, Fla.-based company, which owns or franchises 836 Checkers and Rally’s double drive-thru units, has over the past 12 months seen sales increases at stores merchandising new products ranging from a Philly Cheese Steak Burger to chicken wings. The wings will be rolled out to the entire system by May 25.The company ...
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Contact: Desiree Torres Desiree.Torres@penton.com