CALABASAS HILLS CALIF. —Asian food may be a hot category in casual dining, but industry observers wonder if the nation is ready for a new concept by The Cheesecake Factory Inc. that will focus on the lesser-known cuisines of Southeast Asia. Cheesecake Factory officials, who recently revealed plans to launch Rock Sugar Pan Asian Kitchen in Los Angeles later this year, offered few details. But company insiders said Rock Sugar’s menu would feature dishes from Thailand, Vietnam, ...
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Contact: Desiree Torres Desiree.Torres@penton.com