DALLAS Chili‚Äôs Grill & Bar will again be visiting college campuses this fall to give out prizes for trips and tickets to post-season football games. The 2009 Tailgate Tour will visit 15 colleges and be looking for fans who incorporate Chili‚Äôs menu items or the chain‚Äôs pepper logo into their pre-game set ups. Prizes also include college merchandise and Chili‚Äôs gift cards.Krista Gibson, senior vice president of brand strategy for Chili‚Äôs, said, ‚ÄúWe‚Äôre expanding our reach and including several ...
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Contact: Desiree Torres Desiree.Torres@penton.com