Brinker shifting value strategy after slow 1Q sales
Chili’s Grill & Bar executives indicated Wednesday that the past year’s “2 for $20” promotion will be moving into a permanent spot on the casual-dining chain’s menu as it shifts away from promotional discounting. The hints at new value messaging came as parent company Brinker International Inc. reported a nearly 36-percent increase in profit for the first quarter on reduced expenses and a lower tax rate. Net income for the Sept. 29-ended quarter rose to ...
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Contact: Desiree Torres Desiree.Torres@penton.com