Brinker shifting value strategy after slow 1Q sales
Chili’s Grill & Bar executives indicated Wednesday that the past year’s “2 for $20” promotion will be moving into a permanent spot on the casual-dining chain’s menu as it shifts away from promotional discounting. The hints at new value messaging came as parent company Brinker International Inc. reported a nearly 36-percent increase in profit for the first quarter on reduced expenses and a lower tax rate. Net income for the Sept. 29-ended quarter rose to ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?