New brand to share Chipotle service style and ingredient philosophy
Chipotle Mexican Grill founder Steve Ells said Wednesday he is developing an Asian fast-casual concept that he expects to debut in mid-2011. Company officials were reluctant to give details on the plan, but said it would follow the Chipotle service format and its focus on “food with integrity” in ingredients, said spokesman Chris Arnold. Arnold said the new concept will be similar in pricing to Chipotle, and that the restaurant will open in one of about 40 existing Chipotle ...
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Contact: Desiree Torres Desiree.Torres@penton.com