DENVER Chipotle Mexican Grill Inc. said Wednesday it is testing a revamped menu at its Denver-area stores that highlights smaller, lower-priced items, suggested dishes for $6 and kids' meals. Company officials said the new menu is designed to help customers order more easily, but analysts also noted it might help consumers get over the sticker shock of the chain's recent price increases. Bob Derrington at Morgan Keegan & Co. said in a research note that Chipotle's year-to-year ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com