The days of “don’t touch that dial” are waning at Chuck E. Cheese’s, as officials disclosed during their fourth-quarter earnings call that the brand has begun to pull advertising funds from TV commercials and reallocate them to radio and digital advertisements. The move underscores the shift from traditional media to digital, as well as the 556-unit family pizza chain’s desire to target both children and their parents — two groups that have increasingly ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com