So far, the 21st century has seen a tale of two Burger Kings. The years leading up to the new century carried for the world’s second-largest burger chain unwelcome remnants of two decades of revolving-door leadership, ineffective marketing campaigns, tepid success with new product introductions and a franchise system replete with scores of unprofitable and unhappy owners. As the brand grasped for any semblance of stability during that tenuous era, its mettle was further ...
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Contact: Desiree Torres Desiree.Torres@penton.com