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Cold Stone expands Batter lineup

Cold Stone expands Batter lineup

SCOTTSDALE Ariz. Cold Stone Creamery has added three ice creams that are inspired by its popular Cake Batter flavor, the 1,400-unit treat chain said. The new flavors are Chocolate Cake Batter, Blueberry Muffin Batter and Cookie Batter.

As part of the expanded Batter line, Cold Stone has rolled out a line of baseball-inspired treats for a limited time. The Blueberry Double Play is made with Blueberry Muffin Batter ice cream, blueberries and yellow cake. The Bananas for Baseball shake is a combination of Chocolate Cake Batter ice cream and bananas. The Rookie Cookie Cake features layers of devil’s food cake and Cookie Batter ice cream and is topped with ganache and chocolate chips. All three desserts are available through Aug. 31.

Cold Stone said it is supporting the baseball promotion with a scratch-and-win contest. Each customer who purchases any treat and a 20-ounce bottle of water receives a game piece for a chance to win such prizes as free mix-ins, free ice cream and Cold Stone gift cards.

Cold Stone is a division of Scottsdale-based Kahala Corp., which is also parent to the Blimpie, Surf City Squeeze and Samurai Sam’s concepts, among others.

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