Best brands focus most on experience, convenience
The nation’s most popular casual-dining chains — including The Cheesecake Factory, which was the runaway favorite in a recent customer survey — will stand to benefit from more optimistic consumer sentiment if they focus on the experience provided, convenience and food quality. According to a Market Force survey, a customer experience management firm based in Boulder, Colo., one in four consumers plans to eat out more in the coming months and they are driven to brands ...
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