Ending months-long feud, Brad Blum to work on chain’s marketing, products
Così Inc. said Thursday it signed an agreement with former activist investor and restaurant veteran Brad Blum to consult on branding, product development, merchandising and marketing for the struggling fast-casual bakery brand. The pact signals an armistice in Così’s months-long tussle with Blum and his Blum Growth Fund, which holds 3.5 million shares, or about 6.8 percent, of Così’s outstanding stock. Blum said he was changing his status to “passive ...
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Contact: Desiree Torres Desiree.Torres@penton.com