LEBANON TENN. Cracker Barrel Old Country Store is airing TV spots for the first time in nine years, a sign of these times in which such rivals as Denny’s, Bob Evans, Huddle House and even Chipotle Mexican Grill have also adjusted their marketing tactics to boost sales. — The 565-unit family-dining chain is testing its first TV campaign since 1998 to increase traffic and sales from local residents and supplement the sales from travelers, who learn about the largely ...
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Contact: Desiree Torres Desiree.Torres@penton.com