PRAIRIE DU SAC Wis. Culver Franchising System has named MARC USA its marketing agency of record, responsible for all advertising, public relations and media buying for the 368-unit Culver’s chain. Billings were not disclosed. Culver’s picked MARC’s Chicago office to service the account after a final review that included Cramer-Krasselt, McClain Finlon and BVK. Culver’s previous agency of record, Jacobson Rost, did not participate in the ...
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