New menu line a response to changing consumer tastes
Noticing that the frozen-dessert landscape has shifted toward a more health-conscious culture, Ritter’s Frozen Custard has incorporated into its menu more cultures — the probiotic kind found in tart frozen yogurt sold at some of the nation’s fastest-growing chains. Ritter’s, which has made its name since 1989 selling custard, rolled out a tart frozen yogurt last month in response to changing consumer tastes and increased competition from brands like Red Mango and ...
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