SPARTANBURG S.C. Saying speed-of-service gains were offset by bad weather, Denny’s reported that about 2 million customers took advantage of its second annual Free Grand Slam promotion Tuesday, or roughly the same number as last year.Given the regular suggested $5.99 price of a Grand Slam, the promotion cost the Denny’s system about $12 million in lost retail sales, or about half of 1 percent of the chain’s annual U.S. systemwide sales of $2.3 billion.“Once again our Free Grand Slam giveaway ...
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Contact: Desiree Torres Desiree.Torres@penton.com