Denny’s Corp. said Tuesday it has appointed Frances Allen to the posts of chief marketing officer and executive vice president.
Allen replaces Mark Chmiel, who exited the Spartanburg, S.C.-based company in December 2009 along with several other senior executives.
Allen will be responsible for executing marketing strategies and campaigns, advertising and new programs for the 1,500-unit family-dining chain.
"We believe [Allen's] ability to drive brand reputation through compelling marketing campaigns will play an important role at Denny’s," said Debra Smithart-Oglesby, the company's interim chief executive and board chairwoman. "Ms. Allen will be responsible for enhancing the focus of our national and local marketing efforts in order to re-energize and grow the Denny’s brand."
Before joining Denny’s, Allen served as chief marketing officer for Canton, Mass.-based Dunkin’ Brands Inc., parent of the Dunkin’ Donuts and Baskin-Robbins chains.
Contact Elissa Elan at [email protected].