Denny’s Corp. said Tuesday it has appointed Frances Allen to the posts of chief marketing officer and executive vice president. Allen replaces Mark Chmiel, who exited the Spartanburg, S.C.-based company in December 2009 along with several other senior executives. Allen will be responsible for executing marketing strategies and campaigns, advertising and new programs for the 1,500-unit family-dining chain. "We believe [Allen's] ability to drive brand reputation through compelling ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?