MIAMI Burger King already is seeing positive results from its $1 double cheeseburger promotion introduced in mid-October. —After upping the ante in the value wars, Following a same-store sales slide of 4.6 percent in North America for the company’s September-ended first quarter, the No. 2 burger chain said it was cautiously optimistic about the promotion’s effect on sales trends. —After ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com