Pizza brand spotlights carryout business with new campaign
Domino’s Pizza, a brand synonymous with the words “pizza delivery,” has shifted its focus toward carryout in a new national campaign. The Ann Arbor, Mich.-based brand debuted its Early Week Pick-Me-Up Deal on Monday, offering carryout-only customers a large three-topping pizza for $7.99 Monday through Wednesday each week. Domino’s has done several limited-time carryout deals in the past, but none lasting more than a week. Company spokesman Chris Brandon said the $7.99 ...
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Contact: Desiree Torres Desiree.Torres@penton.com