ANN ARBOR Mich. Domino’s Pizza is the latest chain to use recession worries as a marketing ploy with a new value meal called the 444 Deal. Set to launch Monday, Domino's 444 Deal offers three 10-inch, one-topping pizzas for $4 each.“We know from third-party research that when people are concerned about the economy, they tend to skip meals — particularly lunch — to save a few bucks. With the 444 Deal, you and a couple of friends can order your choice of pizza at a great value and still ...
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Contact: Desiree Torres Desiree.Torres@penton.com