DUBLIN Ohio Wendy’s has added a 99-cent double cheeseburger to its value menu, matching the double-burger bargains already offered by McDonald’s and Burger King. In Southern California, BK is using billboards to tout its 99-cent double cheeseburger as being bigger than McDonald’s version. Privately, BK has acknowledged that McDonald’s $1 double cheeseburger has been a strong customer draw.“It is our belief that the dollar double cheeseburger is the most powerful weapon our competitor ...
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Contact: Desiree Torres Desiree.Torres@penton.com