Dunkin’ Donuts has debuted a new ad campaign targeted to the Hispanic market that translates its tagline, “America Moves With Dunkin’,” to “América se Mueve con Dunkin’,” in Spanish. The campaign’s theme is, “Qué estás tomando?” or “What are you drinking?”, and is meant to highlight the relationship the brand has with its Hispanic customers. “This new campaign reflects the importance and ...
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Contact: Desiree Torres Desiree.Torres@penton.com