IRVINE CALIF. —El Pollo Loco has launched the first of four new Spanish-language TV spots under the theme “Dark Side” that depict the lengths to which people will go to keep the chain’s flame-grilled chicken to themselves. The campaign is a “fantastical twist” on El Pollo Loco’s strategy for reaching the Hispanic market, chain executives say. —El Pollo Loco has launched the first of four new ...
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