MISSISAUGA Ontario Quick-service chain Extreme Pita, based here, has launched for its 27 U.S. units an alternative to traditional couponing in the form of digital coupons aimed at users of Web-enabled and text-message-capable cell phones and personal digital assistants, or PDAs. The chain is offering subscribers to San Jose, Calif.-based Cellfire Inc.'s mobile couponing service a free combo meal when they order a regular-size pita and a $2 coupon off a second pita when ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
 

Questions about your account or how to access content? 

Contact: Brian Galletta (813) 627-6722 Brian.galletta@penton.com or Desiree Torres (813)-627-6792 Desiree.Torres@penton.com

Already registered? here.