When it comes to growth, Todd Parent, founder of the 41-unit Extreme Pizza chain, believes that restaurateurs should learn to walk before they run.Or, to put it in the parlance of the extreme-sports-theme pizza concept, one should learn to swim before they kiteboard, a water sport that involves riding a surfboard while harnessed to a large kite.Parent founded San Francisco-based Extreme Pizza in 1994 as a take-and-bake pizza concept. But very quickly his customers made it clear he needed to ...
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Contact: Desiree Torres Desiree.Torres@penton.com