When aggressive advertising of $5 subs, $10 pizzas and $1 double cheeseburgers results in a surge of copy-cat offers from competitors, quick-service chains' value messages can get lost in the crowd. According to consumer perception data from New York-based YouGov's BrandIndex, which tracked the average “value” score of several foodservice segments from the beginning of January to the start of August, industry sectors with consistent value offers among its leading chains have held ...

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