Consumers typically watch about five hours of television per day, according to a 2009 Nielsen report. And soon they won’t have to stop while they munch a burger and fries beyond the range of their remotes. McDonald’s, Carl’s Jr., Hardee’s, Burger King, KFC, Taco Bell, Zaxby’s, Del Taco and a number of other quick-service chains are experimenting with entertainment packages delivered to flat-screen monitors inside their dining rooms. They’re cautiously recasting the fast-food ...
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Contact: Desiree Torres Desiree.Torres@penton.com