BOSTON As KFC spokesman Rick Maynard puts it, "When your product launch is more memorable than the Snuggie, you know you've done something significant." KFC's Kentucky Grilled Chicken, which debuted in the spring with a series of giveaways, was the most recalled launch of the year. However, it wasn't the only restaurant chain whose new products struck a chord with consumers. In fact, KFC, McDonald's, Quiznos and Taco Bell had five of the top 10 most recognized new products of ...
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Contact: Desiree Torres Desiree.Torres@penton.com