LEXINGTON Ky. Facing giant Pizza Hutâ€™s new pasta line, as well as the challenging overall economic environment, quick-service noodle seller Fazoliâ€™s has launched a giveaway campaign to build awareness and traffic. The 264-unit, Lexington-based chain on Monday unveiled its â€śItalian Revolutionâ€ť marketing endeavor calling for the â€śoverthrow of overpriced Italianâ€ť foods. It features an Internet microsite at www.freespaghetti.com, a Web coupon for a spaghetti dish that ...
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Contact: Desiree Torres Desiree.Torres@penton.com