LEXINGTON Ky. Facing giant Pizza Hut‚Äôs new pasta line, as well as the challenging overall economic environment, quick-service noodle seller Fazoli‚Äôs has launched a giveaway campaign to build awareness and traffic. The 264-unit, Lexington-based chain on Monday unveiled its ‚ÄúItalian Revolution‚ÄĚ marketing endeavor calling for the ‚Äúoverthrow of overpriced Italian‚ÄĚ foods. It features an Internet microsite at www.freespaghetti.com, a Web coupon for a spaghetti dish that ...
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Contact: Desiree Torres Desiree.Torres@penton.com