LEXINGTON Ky. Facing giant Pizza Hutâ€™s new pasta line, as well as the challenging overall economic environment, quick-service noodle seller Fazoliâ€™s has launched a giveaway campaign to build awareness and traffic. The 264-unit, Lexington-based chain on Monday unveiled its â€śItalian Revolutionâ€ť marketing endeavor calling for the â€śoverthrow of overpriced Italianâ€ť foods. It features an Internet microsite at www.freespaghetti.com, a Web coupon for a spaghetti dish that ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!