New menu has lighter dishes in smaller portions
Fleming’s Prime Steakhouse & Wine Bar has completed the rollout of a menu overhaul that includes eight new items designed in part to broaden the concept’s appeal to women. Russell Skall, Fleming’s executive chef, said the brand has long positioned itself as a contemporary version of the more masculine American steakhouse with appeal for both men and women. The new menu aims to bolster that broadened approach with dishes that are lighter and smaller portioned, he ...
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Contact: Desiree Torres Desiree.Torres@penton.com