AUSTIN Texas Gatti’s Pizza has named The Ampersand Agency of Austin its ad agency of record after a multiagency review. Billings were not disclosed. Ampersand, which replaces Grey Advertising of Atlanta, will be responsible for creative and strategic marketing programs to increase brand awareness and customer traffic. A multimedia brand campaign is expected to break this fall.Ampersand is an appealing choice as an agency because “they are Austin locals,” said Ed Coen, Gatti’s vice ...
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Contact: Desiree Torres Desiree.Torres@penton.com