Taco Bell won’t be the first chain to mine the morning daypart for sales growth, but at least one analyst has said breakfast could propel the fortunes of the country’s largest quick-service Mexican brand and its parent company, Yum! Brands Inc. Irvine, Calif.-based Taco Bell has tested breakfast before, but now the chain is expected to introduce a permanent menu for the morning daypart at its 5,600 restaurants in the United States some time in late 2011 or 2012. Quick-service ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!