Taco Bell won’t be the first chain to mine the morning daypart for sales growth, but at least one analyst has said breakfast could propel the fortunes of the country’s largest quick-service Mexican brand and its parent company, Yum! Brands Inc. Irvine, Calif.-based Taco Bell has tested breakfast before, but now the chain is expected to introduce a permanent menu for the morning daypart at its 5,600 restaurants in the United States some time in late 2011 or 2012. Quick-service ...
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Contact: Desiree Torres Desiree.Torres@penton.com