Chicken concept aims to blend quick-service efficiency with casual-dining quality
The quick-service chicken segment may be packed with such heavy hitters as Chick-fil-A and Popeyes Louisiana Kitchen, but Bob Basham and Nick Reader say their new chicken concept’s focus on freshness will help it stand out in the competitive field. Outback Steakhouse co-founder Basham and Reader, chief executive of Tampa, Fla.-based MVP Holdings, said they aim to blend the speed and efficiency of a quick-service restaurant with the quality and atmosphere of the casual-dining ...
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