Customers participating in focus group studies last year for Tropical Smoothie Café gave executives of the 280-unit smoothie and sandwich chain plenty to chew on. “They told us what they loved about us and what they didn’t love,” says Barbara Valentino, Tropical Smoothie’s vice president of marketing and communications. “They loved our smoothies and said we were a destination for those. But they also told us there was a lot of room to improve our sandwiches.”Those focus ...

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