The founders of the Habit Burger Grill chain have launched a new concept designed to tap into the growing demand for more upscale burgers. Hook Burger Bistro had a soft opening Nov. 1 in Oxnard, Calif., a city between Los Angeles and Santa Barbara on the Southern California coast. Hook Burger was created by Brent Reichard, who, with his brother Bruce Reichard, founded the now 33-unit Habit Burger Grill chain, based in Irvine, Calif., three decades ago. In 2007, the Reichard brothers sold ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!