As many restaurant companies work to figure out how best to harness the marketing power of social media for the units they have open, Tasti D-Lite is using social networking for the units yet to come. Most of the frozen-treat chain’s 50 units are centered in New York and New Jersey, but the Franklin, Tenn.-based company this year plans to open franchised units offering its lower-fat and lower-calorie snacks in Arizona, California, Connecticut, Florida, Tennessee and Texas. ...
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Contact: Desiree Torres Desiree.Torres@penton.com